G. Willi-Food Introduces New Premium Kosher Products from Switzerland

This new launch demonstrates our commitment to developing new, innovative and high-margin food products with careful attention to meeting the special needs of our customers.

3/1/2011 --- G. Willi-Food International Ltd., a global food company specializing in the development, manufacture, marketing and international distribution of kosher foods, announced that it plans to introduce into the market two new lines of kosher Swiss premium products - the first is "Kambly" fine biscuit and cookie products and the second is a new line of fine chocolate bar products. Willi-Food is introducing these new products in order to enhance its already substantial product line.

Willi-Food is also proud to announce that in January 2011 it signed an exclusivity agreement with Kambly to distribute the famous Kambly fine biscuits in Israel - which, for the first time ever, will be kosher. The new kosher Kambly products, which Willi-Food will begin selling in April 2011, consists of an assortment of premium Swiss biscuits and cookies.

Kambly views itself as Switzerland's best-known and most-favoured biscuit brand, and in the premium segment of the fine biscuit and cookies market, is considered a worldwide leader in quality and innovation. It also views itself as Switzerland's leading exporter and strongest-selling producer of baked goods. Kambly is a Swiss company with a tradition of high quality for more than 100 years. All Kambly specialties are produced in Switzerland, making full use of the latest technological innovations.

This new category is added to a new series of premium kosher Swiss chocolate bars, co-developed with Willi-Food, which began selling in December 2010. Willi-Food intends to enlarge the verity of products in this category and to introduce a new line of premium kosher Swiss chocolate bars in the coming months.

Mr. Zwi Williger, President and COO of Willi-Food commented: "This new launch demonstrates our commitment to developing new, innovative and high-margin food products with careful attention to meeting the special needs of our customers. This marks the first time that the famous Swiss Kambly brand will manufacture kosher products, all made from natural ingredients. We have been able to achieve this as a result of Kambly's collaboration with Willi-Food. The new series of the kosher premium Swiss chocolate bars that we introduced a few months ago, has been well received by our customers, and we intend to increase its verity much further. As with all our products, this new product line is and will be produced with the highest standards of quality."

Distributed worldwide, Willi-Food products are known for their uncompromising high quality as well as their high standards of rabbinical supervision. Willi-Food offerings range from canned fish products, canned vegetable and fruits products, chilled Mediterranean salads, high-quality edible oils, a variety of dairy products such as butter, spreadable butter, whipped cream and different kinds of cheeses, chilled desserts, Italian ice-cream, dry fruit, nuts and beans, Swiss chocolate bars, coffee creamers and instant coffee, Swiss cookies, sweet pastries and crackers, rice, rice sticks and rice crackers, pasta, spaghetti and noodles, noodle soup, sauces, lemon juice, vinegar, halva, Turkish delight, corn flour, pastes, breakfast cereals, corn flakes, rusks, coconut milk, snacks and much more.