Frutarom Launches odorless Omega-3 product

08/05/06 Frutarom enters cooperation with Magnetica Interactive Ltd. and launches an Frutarom recently signed a marketing and distribution agreement with Magnetica Interactive Ltd., an Israeli company that produces plant oil enriched with Omega-3.

The unique and patent protected Salvia seed oil contains more than 50% of the essential alpha-linolenic acid Omega-3 fatty acid. The oil will be utilized as an effective ingredient for the functional foods market – without the common disadvantages of commercially available Omega-3 supplements, including poor taste, poor smell, unstable substance and high heavy metals content. Frutarom’s plant oil enriched with Omega-3 enables the company to enlarge its products portfolio in the functional food market. It also aligns with the company's strategy for complete solutions aiming to combine natural fruits, natural flavor extracts and natural functional ingredients that enhance and support well-being. Frutarom is set to increasingly target the functional foods sector, leveraging the technology of smaller, innovative businesses to create new and innovative products.

The Frutarom product is claimed to be the first ever source for Omega-3 that has the following unique qualities:
- Safe plant (not fish) source
- Alpha- linoleic Omega-3 fatty acid (ALA)
- Odorless
- Neutral taste
- Completely stable substance
- GMO free
- Low content of saturated fatty acids
- No trans fatty acids