FruitBroo Launches Hot Drinks Made With Real Juices, Herbs and Spices

20 Aug 2013 --- Tea and coffee has had the hot beverage sector to itself for centuries. Not any more – there is a new kid on the block set to offer an exciting alternative at coffee time, tea time, anytime.

The first of its kind, FruitBroo is a range of tasty hot drinks made with real juices, herbs and spices. Launching in mid-September in Sainsbury’s, the new drinks are predicted to be a huge success and will open up a whole new category in the hot beverage sector.

The confidence in the brand has as much to do with the product as it does with the man behind FruitBroo – Mike Brehme – who created, built up and sold the outstandingly successful hot drinks brand, Clipper Teas.

FruitBroo offers an excellent alternative to those who want a hot drink but are bored with the usual options of tea and coffee. Caffeine-free, 100% natural and only 15 calories per cup, FruitBroo comes in a unique plastic bottle that retails on the ambient hot drinks fixture and is stored in the fridge after opening. Easy to make, just pour one or two teaspoons of FruitBroo into a cup, add hot water and its ready to enjoy.

Unlike fruit teas which smell good, promise much but taste of very little, each FruitBroo flavour is ultra-distinctive. The range consists of Peach, Pear & Honey, Apple, Ginger & Spice, Honey & Lemon, Lemon & Ginger, Rhubarb, Apple & Cinnamon and Elderflower & Lime.

FruitBroo founder, Mike Brehme says: “I deliberately took my time after selling Clipper Tea to create the next big ‘thing’ in beverages. I believe FruitBroo is the answer. Younger consumers are looking for tasty satisfying alternatives to coffee and tea. Our market research, and the reaction of the retail buyers has reinforced our belief that FruitBroo will be a great success”