Frontier Craft Lager Launches in Cans
22 Sep 2015 --- Fuller, Smith & Turner P.L.C., the London brewer and premium pub company, has announced the launch of Frontier Craft Lager in a can.
Frontier, which has existed in keg and bottle for over two years, will become Fuller’s next product to be available in the filtered, can format. The new product is expected to prove popular with Frontier’s existing customers and will be supported by the brand’s Find Flavour campaign, which encourages drinkers to search for great tasting beer.
At the Brewery’s launch events in The Sun & 13 Cantons, Soho, and The Beer Vaults, Southsea, samples of Wild River Pale Ale and Black Cab Stout were also presented to guests. A decision is still to be made on the final versions for these beers as feedback was sought from guests on a filtered, unfiltered and seeded keg alternatives of Wild River and an unfiltered version of Black Cab in a can.
John Keeling, brewing director at Fuller’s said “It has always been my aim to produce the most natural beer possible in every format. We want to deliver consistently exciting flavours and cans are no exception.”
