Untapped potential? FrieslandCampina Kievit targets instant coffee and tea growth in the Philippines

636740685176564415woman tea.jpg

02 Oct 2018 --- FrieslandCampina Kievit has conducted consumer research in the Philippines into coffee, tea, and hot chocolate usage and preferences, giving beverage manufacturers in the region insights in trends and how best to innovate and grow their businesses. At the same time, the company has opened a brand-new Innovation Kitchen in Manila, to help partners tailor-make relevant concepts for the market.

The Innovation Kitchen and accompanying research are part of Kievit’s broader strategy in South East Asia to bolster future development. The Innovation Kitchen is housed in the same production facility where FrieslandCampina is producing its beverage creamers, which includes the company’s sensory lab and other research and development facilities. 

Click to Enlarge
The Innovation Kitchen

This enables the creation of all-round purposes in the Innovation Kitchen, bringing existing and potential customers together with experts regarding marketing strategy, taste testing, and new product R&D, according to the company. 

This is the third kitchen of its kind for Kievit, following the openings in Wageningen, the Netherlands and Shanghai, China.

Click to Enlarge
The Innovation  Kitchen will 
enable manufacturers to translate
insights into new opportunities. 

The accompanying market study showed several key findings:
- The instant coffee market in the Philippines is massive: 80 percent of coffee drinkers consume 3-in-1 coffee on a daily basis.
- Cold soluble concepts like iced coffee and milk tea got high scores from the consumer-led tasting panel, with iced coffee scoring 8.2 out of 9 and iced milk tea even scoring 8.4. This is the highest score ever achieved in a Kievit consumer test.
- Instant beverages that contain dairy are highly liked (75 percent of respondents).
- Foamy concepts (both coffee and chocolate) are well-received because of their appearance and taste. Sixty-one percent of respondents say that they would buy these products.

Kievit says that, if leveraged properly, these findings could translate to growth opportunities for manufacturers of instant coffee, chocolate and milk tea. 

The Innovation Kitchen will enable manufacturers to build on these insights and translate them into new opportunities, says FrieslandCampina Kievit, which has a long history of working closely together with the world’s leading food and beverage manufacturers to create ingredients solutions that enrich consumers’ everyday products.

 “We’re very excited to have opened the Kievit Innovation Kitchen in Manila. Now, we can work side-by-side with our customers in the Asia Pacific region, exploring new possibilities, innovating together, sharing thoughts, and strengthening our relationships,” says Luc Steenwelle, Product Group Manager Beverages Asia, on the Innovation Kitchen and market study.

“Coupled with the findings from our market study, we are sure that we will help create successful, tailored concepts that meet market needs and can bring them to the market fast.”

The Philippine market study was carried out in five cities, among people aged 18-55. Twelve products were tested, all prepared in the same way and randomly tested by consumers. This was accompanied by usage and attitude studies, conducted in these same cities to gain maximum insights.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

New alternative to wheat? Durum and wild barley combination thrives on nutritional and functional properties

11 Dec 2018 --- A new cereal, coined tritordeum, that derives from the combination of durum wheat and a wild barley native to Chile and Argentina, is touted as being more nutritious and highly sustainable. Tritordeum, developed by Spanish company Agrasys, easily acquired EU regulatory approval as it is non-GMO and developed using traditional breeding techniques.

Food Ingredients News

A UK vegan retail surge? Tesco tips vegan food as “biggest culinary trend of 2018,” as Christmas ranges boosted

11 Dec 2018 --- With veganism hailed the “fastest growing culinary trend of 2018,” according to Tesco, retailers have increased their range of plant-based Christmas dinner centerpiece dishes. 2018 will likely be known as the year that veganism turned mainstream as more shoppers continue to adopt vegan, vegetarian and flexitarian diets and record numbers are set to enjoy meat-free feasts during the festive season this year.

Food Ingredients News

“Confident in UK chocolate future”: Barry Callebaut acquires UK-based Burton’s Biscuit Company’s chocolate manufacturing assets

10 Dec 2018 --- Barry Callebaut has completed the transaction to acquire Burton’s Biscuit Company’s chocolate manufacturing assets in the UK. It comes after the cocoa giant signed an agreement with the UK’s second biggest biscuit manufacturer, for the long-term supply of more than 12,000 tons of chocolate and compound per year in September. The deal comes just months before the UK is set to leave the EU and Barry Callebaut has highlighted Britain as a significant growth region for the company.

Food Ingredients News

On trend: Symrise develops tea and coffee flavors for dairy applications

10 Dec 2018 --- Flavors and fragrance supplier Symrise is now offering a collection of specialty flavors designed to deliver the popular tastes of coffee and tea to dairy products, including milkshakes, yogurts and ice cream. According to Symrise, this new collection provides “a gateway to a unique and fully indulgent, authentic taste adventure to lovers of these beverages through a variety of flavors that expand beyond the known and following the trend wave.”

Packaging & Technology News

Clever Cup: Costa and Barclaycard launch UK’s first reusable contactless payment coffee cup

10 Dec 2018 --- Costa Coffee and Barclaycard have collaborated to launch the UK’s first reusable coffee-cup with integrated contactless payment technology. Powered by Barclaycard’s bPay technology, Costa Coffee’s Clever Cup allows users to make purchases with the cup, top up their in-store credit balance and track payments online or via a dedicated app on both iPhone and Android devices. Launched last month in Costa Coffee stores across the UK, this reusable innovation is expected to decrease the volume of discarded coffee cups.

More Articles