Freshies Food Corporation Expands Into New Markets Throughout Illinois and Wisconsin

28/11/06 Freshies Food Corporation, a leading producer of all-natural, non-alcoholic drink mixes, announced a major expansion in the Midwest with two new brokers and two new distributors. This announcement closely follows Freshies' launch of three new flavors -- Pomegranate Mojito, Tangerita Tangerine Margarita Mix and Cosmopolitan Cranberry Splash.

21st Century Brands and Paramount Merchants, both based in Chicago, are the new Midwest brokers for Freshies that are forging relationships with new distributors as Freshies expands into more Midwest retail locations.

"Freshies is a welcome and natural fit for the Midwest consumer. The all-natural cocktail mixes strike a chord of quality and freshness," said Fred Einstein, President of 21st Century Brands, "People in the Midwest love the taste of Freshies."

Stoller's Wholesale, a 20-year old distributor of fine wine and spirits in Franklin Park, Illinois, will distribute the Freshies line in Chicago and throughout Illinois. L'eft Bank Wine Company of McFarland, Wisconsin will be Freshies' Wisconsin distributor.

"The Midwest has long been a target market for Freshies," said Steve Barton, Chairman of the Executive Committee for Freshies. "We are pleased to be working with a great group of companies and look forward to growing with them."

Freshies suite of drink mixes has expanded over the past 12 years from the Original Bloody Mary to a dozen varieties of all-natural flavors. The line is available at upscale natural food markets, quality liquor retailers, and fine restaurants and hotels throughout the country.