Fresh Harvest Products, Inc. Expands its Distribution

11/10/07 Fresh Harvest Products, Inc. announced that it is currently preparing the implementation and logistics for a planned nationwide rollout in January 2008, and simultaneously developing the marketing, promotional and advertising plans to coordinate with the rollout.

"National distribution is a big step for Fresh Harvest," stated Dominick Cingari, Chief Operating Officer of Fresh Harvest, "the expansion of our products to the national marketplace will greatly increase customers' brand awareness and the market penetration of our Wings of Nature line. We expect an increase in revenues during the first two quarters of fiscal 2008. Management believes that growing our distribution will increase shareholder value."

Fresh Harvest is expanding its distribution with one of the nation's leading distributors of natural, organic, specialty, ethnic and gourmet food products. Currently, its products are in place with this distributor in two divisions and efforts have begun towards the introduction of its Wings of Nature brand throughout the other divisions across the country.

On October 3, 2007, Fresh Harvest installed another 5-foot bulk coffee section in a prominent supermarket chain in the North East as part of its focus on expanding its coffee business in response to current market trends in Organic Fair Trade Coffee, which, according to figures from the March 2007 Transfair USA Fair Trade Almanac grew 94% in 2006.