Fresh Harvest Products, Inc. Announces New Brand Initiative

This initiative supports Fresh Harvest's nutritional and environmental goals, and reinforces our dedication to our customers' health as well as our dedication to the health of our planet.

18/07/08 Fresh Harvest Products, Inc. announced that it is expanding and enhancing its long standing commitment to providing consumers with the best, natural and organic product offerings, through a new initiative to build natural and organic brands and products, including non-food environmentally-friendly products, along side the Fresh Harvest brands through our network.

"We believe that this new initiative is a natural and logical expansion of Fresh Harvest's mission and business model and gives us the ability to work with complimentary organic and 'green' brands, to expand our reach beyond organic foods and beverages, and to create a new potential revenue stream," said Michael J. Friedman, President and CEO.

"We have always been committed to promoting healthy eating and a healthy lifestyle. This initiative supports Fresh Harvest's nutritional and environmental goals, and reinforces our dedication to our customers' health as well as our dedication to the health of our planet."