Foster's Wine Estates Announces Introduction of Boomerang Vodka

23/10/07 Foster's Wine Estates announced its newest product for U.S. shelves -- Boomerang Vodka, the first 100 percent grape-based vodka imported from Australia.

Boomerang Vodka, the first imported from Australia, is sourced from 100 percent premium Chardonnay grapes from the Barossa Valley, instead of the standard grain or corn-based vodkas. It is five times distilled, charcoal filtered and bottled close to its source in South Australia, producing a smooth, well-balanced and supple mouthfeel. It is approachable and easy to drink -- perfect served neat or in a mixed vodka cocktail.

Boomerang Vodka is made by Chris Williams, an Aussie winery owner who also has a love and discerning palate for high-end vodka. This passion is what started Chris on the mission to produce premium imported grape vodka without the premium price. In a market crowded with pricey imported vodkas, Boomerang Vodka is a spirit that over-delivers in flavor and quality. The Suggested Retail Price for the 750 ml bottle is just $19.99. Boomerang Vodka is also available in 1 L and 1.75 L bottles priced at $25.99 and $34.99, respectively.

Boomerang Vodka, which is being marketed and distributed through Foster's Wine Estates in a joint venture with Chris Williams, also owner of Wattle Creek Winery in Sonoma, CA, will be available nationwide beginning in late October.

"Boomerang Vodka is made in Australia and because we're such a high-profile Aussie beverage company, Chris Williams came to us with the opportunity to sell it in the United States," said Scott Weiss, Managing Director of Foster's Americas. "We think it makes sense for us as a unique part of our innovation focus because we'll be able to leverage one of our greatest strengths -- marketing the Australian personality -- without competing with our existing wine brands."

"We are thrilled to introduce this premium-vodka to the U.S. because we believe that American vodka lovers are going to immediately fall for this fun, easy going, and incredibly delicious Aussie vodka," said Michal Murphy, Boomerang Vodka Marketing Manager. "Americans also know a great value when they see one and Boomerang Vodka is one of the best imported vodkas on the market today for the price."