The industry's careers campaign, Taste Success – A Future in Food, started in 2011 to change the image of working in the industry which was perceived as being boring, low paid and all about 'hairnets and wellies'. The digital strand of this campaign will go live at The Big Bang, science, engineering and technology careers fair at the NEC, Birmingham this week (15-17 March) which will be visited by 45,000 students, teachers and parents.
