Flowers Foods Acquires Roman Meal Trademark
02 Mar 2015 --- Flowers Foods, Inc. has acquired the Roman Meal trademark for breads and buns in the United States and its territories, and in Mexico, Canada, Bermuda, and the Bahamas from Roman Meal Company in Tacoma, Wash. Financial terms of the transaction were not disclosed.
Roman Meal is a 103-year-old brand licensed by Roman Meal Company to bakeries in the U.S. and other countries. Flowers Foods is one of seven baking companies with the license to sell Roman Meal breads and buns in the United States. The brand’s annual retail sales in the U.S. are approximately $26 million.
The acquisition will have no impact on current licensing agreements in the continental U.S., which will now be administered by Flowers Foods. Roman Meal Company will license the Roman Meal brand from Flowers Foods in Hawaii and Guam, and will retain ownership of the brand in Japan, Hong Kong, South Korea, Thailand, Singapore, and Malaysia.
Flowers has been a licensed baker of Roman Meal bread for more than 40 years. The Roman Meal brand is one of the oldest in the U.S. baking industry and has a reputation for premium, quality whole grain bakery foods.
