Flavored Concepts Trending in Cider
25 May 2017 --- The global cider market surpassed 2.3 billion liters in 2016 and continued to enjoy volume growth in 2017. This was predominantly driven by vast growth in the key cider markets, the US and UK, and growth in upcoming markets such as Germany and Poland.
One of the key trends in the world of cider, however, is about flavored concepts: This sub-category already accounts for 12.7% of the total market segment and featured an enormous jump of more than 20% per year over the last seven years.
The cider market has been segmenting and opening up to a wider consumer spectrum, from value seeking to quality-pursuing drinkers. Cider makers are also taking to the approach of product sophistication by positioning the products as a suitable alternative to wine and beer. In addition, demand for “craft” in beer has spilled over into the cider category, expanding the premium offerings.
Cider drinkers have fairly wide repertoires and respond well to innovation, whether a new brand, a new style of packaging or a fresh flavoring concept. With its new concept – “Cider’s Trendy Moment” – Bell Flavors & Fragrances EMEA succeeded in offering both diversity and novelty for cider developments. Whether you are looking for varied natural apple type booster profiles such as Pink Lady, Boskoop, Golden Delicious or Granny Smith, extraordinary fruit & flower flavor profiles like Blood Orange or Elderflower or any new insight to make cider a credible craft moment, it is all about sensory complexity, creative taste pairings and the use of finest extracts comprising Kola Nut and Honey among others.
