First Chocolate to Contain MEG-3

04/07/07 Ocean Nutrition Canada Limited (ONC), supplier of MEG-3 brand Omega-3 EPA/DHA food and dietary supplement ingredients, is pleased to announce that Les Truffes au Chocolat Inc is including the MEG-3 healthy food ingredient in their entire O Trois line of chocolate bars and chocolate fingers.  Each O Trois bar and finger package will display the MEG-3 logo to show consumers that it contains the highest quality of Omega-3 EPA/DHA.

The O Trois line is being launched July 15 in retail stores throughout Western Canada with plans to expand into the rest of Canada and the United States.  Each 45 g chocolate bar and finger contains 100 mg of EPA/DHA from fish oil.

Ralph Buchmuller, President and Master Chocolatier at Les Truffes au Chocolat Inc, said “MEG-3 was the only powdered fish oil ingredient that passed our sensory quality standards.  Our chocolate bars and fingers have the same great taste but they also have something a little extra…the added health benefits of EPA and DHA from fish oil.”

Ian Lucas, Executive Vice President of Global Sales and Marketing at ONC, said “We start with the highest quality fish oil and then we microencapsulate it using our patented Powder-loc technology.  That’s our secret to locking the goodness of fish into the chocolate while locking the taste of the fish out.  Now chocolate lovers can indulge their taste buds knowing that, with every bite, they’re contributing to the recommended daily intake of Omega-3!”