27 Mar 2014 --- Firmenich, the world’s largest privately held company in the flavor and fragrance industry, has expanded its Taste Innovation business unit by dedicating new resources in Asia to provide clients the access to the latest technologies and expertise. In an initial step, Dr. Imad Farhat, VP of Breakthrough Cost Innovation for Flavors, who previously led Global Business Development for Taste Modulation in Princeton, has relocated to Shanghai.