Firmenich and Jasmine Concrete Join Forces in India
01 Apr 2014 --- Firmenich, the world’s largest privately-owned Fragrance and Flavor company, and Jasmine Concrete Exports PVT Ltd, the leader in Indian floral extracts, have signed a joint venture agreement to lead the future of natural ingredients.
Jasmine Concrete Exports PVT Ltd is a family-owned company based in Chennai, which operates two manufacturing facilities in Tamil Nadu, located in South India. They earned an outstanding reputation, built over 15 years in the natural ingredients industry, become the undisputed leader in the extraction of Indian flowers, especially Jasmine, Sambac and Tuberose, which are among the most prestigious in perfumery. The company has enjoyed constant growth and success since its founding.
“This joint venture is a major achievement for our integrated sourcing model and is the perfect complement to the capabilities and strategy of our Natural Innovation Center in Grasse (F) says Patrick Firmenich, Chief Executive Officer. This partnership significantly increases our leadership in naturals for the fragrance, flavor and cosmetics industry.”
Raja Palaniswamy, Director Jasmine Concrete Exports states, “By marrying our local expertise to Firmenich’s capacities and reputation, we form a truly winning partnership, one we have always dreamed of. It will allow us to develop across several new areas of natural products in India!”
The benefits for both companies are strong and built upon a shared long-term vision and ambition. Thanks to its industry market leadership worldwide, Firmenich brings Jasmine Concrete Exports a serious growth opportunity. With its solid position at the center of the Indian flower belt, Jasmine Concrete Exports brings unmatched sourcing capacities in India, a country known for its unique variety of naturals.
Armand de Villoutreys, President of Firmenich’s Perfumery Division: “Within the fine fragrance category, which is always looking for beauty, quality and authenticity, naturals are more important than ever. This joint venture increases significantly our production capacities in distillation, extraction and production of absolutes. With more Indian ingredients in our portfolio, we are looking forward to inspiring our perfumers and, in turn, positively impacting our clients, who are continuously seeking value-adding materials with great stories and genuine sustainability”. Aldo Uva, President of Firmenich’s Flavors Division, broadens the scope: “Flavors have also high expectations from this new partnership in key sectors such as mints, vanilla or tropical fruits, and we are excited about our forthcoming joint developments”.
