14 Feb 2024 --- Fiber-fortified claims continually appear in “non-traditional” food applications. According to analysis from Innova Market Insights, new upcycled sources of fiber, soluble fiber, gut health for babies, prebiotic functionality and convenient health are several areas to watch regarding upcoming and emerging fiber trends. Some areas showing strong growth in fiber are soft drinks, confectionery and meat substitutes. According to Vanessa Bailey, global strategic manager of nutrition, health & wellness at Ingredion, “This is very supportive of the ‘permissible indulgence’ trend — consumers still want food and beverages that taste good, but they want to consume them with less guilt.
