Father’s Day Sales Opportunity From Maxxium UK

11 Jun 2015---Maxxium UK is offering The Macallan Gold, Laphroaig 10 Year Old and Highland Park 12 Year Old in 70cl and 35cl bottles, packaged in gift cartons making them the ideal Father’s Day gift.

Father’s Day (21 June) is the biggest whisky gifting opportunity outside of the Christmas period, driving sales of premium malts. During the week before, sales increase by 80% in the convenience channel, so brands such as The Macallan, Laphroaig and Highland Park are must stock items.

Fractionals represent 54% of spirits bottles sold in the impulse channel and they allow consumers to purchase premium spirits at an accessible price point. They also offer the opportunity for retailers to capitalise on the growth in premium spirits and benefit from higher profits as malts yield the highest price per litre of all spirits.

The Macallan Gold and Highland Park 12 Year Old are also available to retailers to purchase in four-pack cases, specially created for the channel to help with cash flow and stock management.

Maxxium UK’s sales controller for cash and carry and impulse Andrew Morrison, said: “Father’s Day is a huge gifting occasion and a real opportunity for retailers. To take advantage of this key period, retailers should check their range and stock spirits that will drive sales.

“We know that malt whisky sales spike in the lead up to Father’s Day so it is the ideal time to stock premium malts. Maxxium UK is offering its leading malts in smaller formats and smaller case sizes, giving our customers the ability to stock brands such as The Macallan, Laphroaig and Highland Park to meet shopper needs.”