Fans Ask. Bud Light Delivers; Partners With Minibar To Offer Full Line Of Popular NFL Team-Specific Cans
8 Oct 2015 --- Bud Light, the Official Beer Sponsor of the National Football League, is teaming up with Minibar alcohol delivery service to offer its full line of 28 NFL team-specific Bud Light cans to fans in America's melting pot, Manhattan. This pilot program is in response to thousands of Bud Light fans across the country contacting the brand via social media and customer service (close to 3,000 calls and emails), requesting the opportunity to purchase their favorite team's localized Bud Light packaging. Today, in New York City's borough of Manhattan, for the first time ever, fans of any of Bud Light's 28 teams can order Bud Light adorned with the NFL logo and colors of their choice delivered exclusively through Minibar.
Launched in August, the new NFL team-specific Bud Light packaging has been extremely popular with football fans across the country. Close to 50 percent of the social media conversations (approximately 9,000 posts) around Bud Light's NFL sponsorship feature the #MyTeamCan hashtag, with fans – including celebrities – showing their team and can pride online.
"Since the introduction of our 28 different NFL Bud Light cans, football fans have been eagerly asking how they can celebrate with their team's can when they don't live in that team's market," said Alexander Lambrecht, Vice President of Bud Light. "We know fans move and travel. Geography doesn't affect their team spirit, and we don't want it to affect their ability to toast their favorite team with a cold Bud Light. Fans asked us to find a way, so we are delivering. The Minibar relationship in Manhattan is a pilot program. It's an example of how Bud Light is truly the beer of the fan, always working to bring people the convenient customization they're looking for – whether it's with the NFL, music or beyond."
"We're always exploring new, innovative ways to enhance the football watching experience, both in the stadium and in the home," said Lucas Herscovici, Vice President of Connections at Anheuser-Busch. "Minibar already offers fans the ability to re-stock their fridge on game day without missing one second of the action. Now, in addition to choosing their favorite brand, Bud Light drinkers in Manhattan can choose their favorite NFL team as well. Technology and advanced customization continue to improve fans' personal relationship with sports."
Available on the web and smartphone apps, Minibar gives football fans in Manhattan the opportunity to order their favorite NFL team's Bud Light cans for fast on-demand delivery within 30-60 minutes. This product offering begins today, October 8 - just in time for week five of the NFL season - and will run until the cans sell out. Quantities are limited and delivery is restricted to Manhattan below 96th street.
"We're excited to partner with Bud Light to deliver their full line of NFL cans to sports fans throughout Manhattan," said Lara Crystal, co-founder of Minibar. "Whether people are hosting parties, just want to toast their home team with some fellow fans – or want to prank a friend by sending him or her a rival team's cans - we're looking forward to helping everyone have fun and feel like they're part of the action!"
