Facelift for Nestlé Musli

The new design has also given the packaging a more elegant appearance and reinforced its visual communication regarding the high quality of the product.

29/11/08 The well-known Nestlé Musli brand has recently freshened-up its packaging in a co-operation with the PND FUTURA design agency.

Plastic film printed with vibrant colours gives the packaging a bigger impact and allows the creation of a block effect on the shelf. The new design has also given the packaging a more elegant appearance and reinforced its visual communication regarding the high quality of the product. The branding of the packaging has been enhanced by introducing a re- designed white logo which stands out from the bold colour of the background.

The logo along with information on the flavour variant has been placed on a compact panel framed with a gold outline which emphasises the high quality of the product.

Along with the re-branding of the Nestlé Musli range, the producer also launched a new variant of the product - Nestlé Musli Apple & Cinnamon.