24 Oct 2022 --- Companies are moving to defend their brands and iconic symbols in the metaverse as efforts to build up the digital universe continue. Kraft, Moët Hennessy, Takis, Del Monte and In-N-Out Burger have recently filed for trademark protection in the US. Indian Allied Blenders and Distillers are also delving into the digital domain alongside other alcohol brands exploring how they can tap into the metaverse and what it might mean for the future of F&B.
