12 Sep 2024 --- The European Committee of Wine Companies (CEEV), an association representing the wine sector, recently outlined its vision to address the challenges plaguing EU wine companies in crucial talks with member states. The committee proposed solutions to ensure sustainability and competitiveness, including easing bureaucratic rules and implementing a digitized, robust labeling system for more effective cross-border sales of wine online. The meeting comes months after the European Commission invited countries to participate in a “high-level” wine policy group to present their assessment of the industry and potential solutions to problems.
