Erbak Uludag Launches Limonata in Glass Bottles

Design and packaging choice is key to a brand's success and can often become iconic, and Uludag’s new glass bottle stance brings forward the power and influence of the successfully designed packaging.

04/04/09 Erbak Uludag, Turkey’s legendary soft drinks maker operating since 1870, has launched its best-selling soft beverage Limonata in slim, contemporary, eye-catching glass bottles. Erbak Uludag has diversified its traditional PET bottles with a new distinctive and elegant glass design that is more appealing to today's young consumers. The new glass packaging offers more sleek and smooth lines and is a modern twist on the existing bottles.

Limonata, a soft beverage representing Uludag’s major product addition introduced last year in PET bottles, proved extremely popular with the consumers. This innovative glass packaging will ensure the best possible on-shelf standout for the definitive Turkish brand. New glass packaging perfectly evokes sensations of freshness and coolness of the bright lemon colour and energy of the drink.

Design and packaging choice is key to a brand's success and can often become iconic, and Uludag’s new glass bottle stance brings forward the power and influence of the successfully designed packaging.

Besides, Uludag has scooped the Effie Award, a global symbol of achievement in advertising and marketing, for its effective TV advertising campaign for Limonata. After Limonata ad was aired on national TV, the brand enjoyed a 693% surge in sales. The Effie Award was presented by American Marketing Association and Effie Worldwide Inc. on the 10th of March at Istanbul Four Seasons hotel.