Equip Foods has kicked off the presale of its new Prime Bar, a “first-of-its-kind” grass-fed beef protein bar, available next month. Prime Bar is the first to incorporate beef-based protein in a fudgy snack, without relying on whey, milk isolates, seed oils, fiber syrups, lecithins, or refined sugars. Aside from its 20 g of protein, it includes collagen and colostrum — two ingredients targeting gut health, immunity, and recovery benefits — plus fats from grass-fed tallow and cocoa butter. The bar is naturally sweetened with dates and honey.
