Enhanced Product Line of Super Premium Bread Introduced by Award Winning Bakers Inn

07/11/06 Starting this month, an enhanced product line of the award-winning Baker's Inn super premium bread will debut in stores across the country, building on the brand's successful launch two years ago.

With more and more consumers looking to incorporate whole grain nutrition into their diets, Baker's Inn has reformulated its recipes so all varieties will provide whole grain goodness -- with as many as 22 grams of whole grains per slice. In addition, Baker's Inn is introducing three short-size loaves, in Cracked Wheat, Made With Whole Grain Rye, and Made With Whole Grain Potato to appeal to smaller households as well as families who prefer to have a variety of breads in their kitchens. Six full-size loaves will be offered in 100% Whole Wheat, Honey Whole Wheat, Made With Whole Grain White, Seven Grain, Nine Grain, and Harvest Multigrain.

Consumers also will more easily be able to identify Baker's Inn, with bolder graphics and colors added to the unique bakery-style, brown paper packaging (with a re-closable inner bag) that has made the brand a stand-out in the bread aisle.

"Since its launch, Baker's Inn has provided consumers with the quality and freshness of corner bakery-style bread. Now we are enhancing the 'bakery fresh' experience to deliver additional options for today's health conscious consumers," said Stan Osman, vice president of marketing at Interstate Bakeries Corp., makers of Baker's Inn.