Elopak Strengthens Operations to Support European Markets

Feb 14 2012 --- Elopak has made changes to its European business to reflect dynamic market trends and to strengthen its support to customers in the current challenging financial climate. All Elopak’s European operations have now been combined into one Region Europe headed by Executive Vice President, Stephen Naumann.

The new structure reflects trends and changes in the industry landscape from increasing cross-border mergers and major acquisitions through the establishment of new European Market Areas.

 

“The challenging market trends that are consistently changing our customers’ business operations demand a more efficient and focussed approach to account management,” explains Stephen Naumann, Executive Vice President, Region Europe. “Combining all operations across Europe under one structure but with clearly defined market areas creates cost efficiencies, operational synergies and aligns our account management operations with market dynamics.

 

“The Market Areas are responsible for account management, planning and execution and Region Europe management sets the agenda in terms of the market strategy and planning, and targets with clear benchmarks for the implementation of quality improvement programmes,” continues Naumann. “Today’s markets with its unique challenges require stronger business co-operation to enable growth and to maximise the many opportunities created by our innovative customers Europe-wide.”

 

The changes to the European business also support Elopak’s expansion developments following the opening last year of its new flagship plants in Russia, Germany and Denmark. In Russia the new 10,000m² converting plant in St Petersburg is now operational, serving dairy and juice, fresh and aseptic markets. In Germany Elopak has opened its new filling machine manufacturing plant in Mönchengladbach which will be fully operational in 2012 and in late 2011 Elopak announced the building of a new board coating line as an extension to its converting factory in Aarhus, Denmark.