E&J Gallo Winery Teams Up With Louise Redknapp For Wine Launch

18 Jun 2013 --- Californian wine brand, Gallo Family Vineyards, has partnered with singer, TV presenter, model and actress – Louise Redknapp – to raise awareness of its newly launched Gallo Family Vineyards Summer White.

The campaign features Louise Redknapp in the middle of the quintessential British countryside – with the shots portraying the ideal setting for enjoying a glass of chilled Gallo Family Vineyards Summer White.

As the ambassador for Gallo Family Vineyards Summer White, Louise will be encouraging consumers across the UK to sample this latest launch from the Gallo Family Vineyards portfolio.

The photoshoot with Louise Redknapp is part of an integrated communications campaign, which includes sampling, PR, trade marketing, social media activity and advertising. The launch of Gallo Family Vineyards Summer White is being further supported by a TV sponsorship campaign, which will run on Channel 5 ahead of the station’s popular shows – Inside Hollywood and 5* Access.

With its light and fruity style, Gallo Family Vineyards Summer White has flavours of ripe apple, pear and citrus, as well as subtle floral notes – with an ABV of 5.5%.

Olga Senkina, head of marketing EMEA, comments, “We are delighted with Louise’s involvement in our Gallo Family Vineyards Summer White campaign. Louise is a great choice as she will connect well with our target audience and is perfectly placed to build demand for this lighter and fruitier style. This launch is supported by recent figures that show 43% of consumers would opt in favour of lighter styles, over traditional wines.”

On her involvement in the campaign Louise Redknapp commented: “I’m delighted to be working with Gallo Family Vineyards to launch Summer White. I enjoy a glass of Summer White at family barbeques, served with ice, it’s fruity but fresh which is perfect for the warmer months.”

Gallo Family Vineyards Summer White is available priced £6.99 from UK retailers including Tesco, Sainsbury’s, Morrisons and Asda.