Drinks Americas announces successful launch of Trump Super Premium Vodka

13/04/06 Drinks Americas Holdings, Ltd. has announced that orders for Trump Super Premium Vodka: The World's Finest Vodka have reached 40,000 cases in the first 30 days of presenting to wholesalers, representing approximately $5 million in advance orders from a limited number of states. Drinks Americas is currently in the process of adding distributors and related order flow in additional states. The Company expects to begin shipping in its first fiscal quarter which begins May 1.

The super premium vodka category is the fastest growing segment of the largest distilled spirits category. According to the Distilled Spirits Council, while super premium vodkas account for only 23% of sales by volume, almost 44% of the revenue (exceeding $1.3 billion per year) comes from the super premium segment.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Norman's Wines from Australia's oldest winery, Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Old Whiskey River, Y Sake, Aguila Tequila, Damiana and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

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