12 Mar 2019 --- Nutrition is becoming a central pillar to a healthy lifestyle for a growing number of consumers, after all, “you are what you eat.” Although pleasure and enjoyment play an essential role in eating and drinking, consumers are the lookout for products that not only taste good but also offer additional healthy value. According to Döhler, the trend for natural products is continuing to grow too. This extends across all food and in particular, beverage categories. As a result, functional beverages which support health, are on the rise.
