Dr Pepper Snapple Group Strikes Energy Drink Market with Venom

Venom's 16.9 ounce re-sealable aluminum bottle allows consumers to enjoy the product during multiple occasions, unlike most energy drinks in cans.

11/06/08 Dr Pepper Snapple Group introduces Venom, an energy drink for those wanting to experience thrill seeking adventures. Available in Black Mamba, regular, and Mojave Rattler, low-carbohydrate/calorie, Venom provides the bite that hard-core energy drink fans demand.

"Venom will accelerate Dr Pepper Snapple's entry into the fast growing energy drink market by delivering a jolt of energy in new killer packaging," said Charlotte Dimery, director of marketing for Venom. "Its piercing energy that strikes back in a new re-sealable bottle delivers something new and functional in the competitive energy landscape."

Venom's 16.9 ounce re-sealable aluminum bottle allows consumers to enjoy the product during multiple occasions, unlike most energy drinks in cans.

The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine, the hard-core ingredients that consumers are looking for in their energy drink.

Venom Black Mamba and Mojave Rattler will be available at retailers nationwide for a suggested retail price of $2.29.