Dole Introduces First of its Kind Fruit Juice to be Distributed Nationwide

Until the launch of DOLE Fruit Bowls all natural fruit in 100% juice, single serving cups were only broadly available packed in syrup or with artificial sweeteners.

1/6/2011 --- Building on its legacy as an innovator in the single serving fruit category, Dole has introduced new DOLE Fruit Bowls all natural fruit in 100% juice. The first full product line of its kind to be distributed nationwide, DOLE Fruit Bowls all natural fruit in 100% juice contain no high fructose corn syrup or artificial sweeteners.

Dole created the single serving fruit category in 1999 with the introduction of the DOLE Fruit Bowls line. More than a decade later, Dole continues to lead the category by offering a complete product line in 100 percent juice for a light and fresh taste. Until the launch of DOLE Fruit Bowls all natural fruit in 100% juice, single serving cups were only broadly available packed in syrup or with artificial sweeteners. Dole recognizes evolving consumer needs and is proud to provide options for a healthy and fit lifestyle. While competitors claim to offer cups with no sugar added, they still include artificial sweeteners.

“Now more than ever consumers are becoming more conscious of what they eat and the ingredients in their food,” said David Spare, vice president of marketing and product development at Dole Packaged Foods. “By converting our entire line of Fruit Bowls single serving fruit, we can now offer all-natural fruit in 100 percent juice – a product that tastes even one step closer to fresh fruit, with the convenience and value consumers have come to expect from Dole.”

Making it even easier for families to get their recommended daily fruit intake, each DOLE Fruit Bowls all natural fruit in 100% juice cup now contains one full serving of fruit, a first for a widely available product of its kind. Additionally, each 4 oz. cup contains 90 or fewer calories per serving, is fat-free and offers at least 45 percent of the recommended daily allowance of Vitamin C.