Doehler Launches Multi-Sensory Design Platform for Colors

13 May 2015 --- What does the consumer expect from a product? How can the color support their expectations when it comes to the multi-sensory perception and the product promise? Every company needs to address these important issues when developing a food or beverage, as the significance of the product color for the overall concept is often underestimated. Doehler claims to deliver valid answers and solutions with the new MULTI-SENSORY DESIGN for colors.

As a producer of natural ingredients, Doehler knows that understanding the consumers' wishes, needs and product expectations is vital when it comes to developing a food or beverage. In addition to a great taste, the product color is largely responsible for the product's success. Consumers associate the color of a food or beverage with certain taste and product attributes, stirring our senses and subconsciously triggering emotions – well before we consume the product.

A recent study led by Doehler Sensory & Consumer Science (SCS) also proves this. As part of its in-house consumer research, Doehler investigated the reasons behind consumers' color associations in a unique global study. The study concluded that selecting the right color supports the product positioning of food and beverages in a targeted manner. Based on its broad portfolio of natural colors and coloring concentrates, as well as the findings of the consumer study, Doehler has developed MULTI-SENSORY DESIGN for colors. This makes it possible for producers from the food and beverage industry to find the perfect, natural color tone that matches the desired product positioning, the product promise and ultimately the consumers' expectations, thus contributing to the product's success.

The methods developed can be applied to all segments of the food and beverage industry and tailored to meet specific customer issues, market requirements and applications. Thanks to a diverse ingredient portfolio, Doehler not only delivers the right color, but also all the other well-balanced ingredients to create a perfect multi-sensory product experience.