DKSH Partners With Hormel Foods in Asia
07 May 2013 --- DKSH, the leading Market Expansion Services provider with a focus on Asia, signed an agreement to provide Market Expansion Services to Hormel Foods, the multinational manufacturer and marketer of high-quality branded food and meat products.
DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services specialist for fast moving consumer goods, has entered into a partnership with US food company Hormel Foods to provide importation, marketing, sales, merchandising, distribution, logistics and back office services to support the company’s growth in Asia.
Under this agreement, DKSH will provide capillary distribution and deep local knowledge to Hormel Foods across Thailand, Taiwan, Malaysia, Brunei, Cambodia and Myanmar.
James P. Snee, Group Vice President at Hormel Foods Corporation and President of Hormel Foods International Corporation, said, “Introducing more consumers worldwide to the Hormel Foods family of brands is a major strategic priority for our company. We are confident that by partnering with DKSH, one of the region’s leading Market Expansion Services company, we will be able to rapidly increase our footprint in Asia.”
Dr. Joerg Wolle, President & CEO, DKSH Group, commented: “While mature markets like the US or Europe are still facing challenges, companies continue to turn to Asia for growth opportunities. Due to the rising Asian middle class, end-consumers are becoming wealthier, have more disposable income and are getting more discerning in their choice of food. Today, they are more willing to pay for higher quality and a wider variety. DKSH is pleased to bring the excellent, premium food products of Hormel Foods to consumers in Asia.”
Somboon Prasitjutrakul, Head Business Unit Consumer Goods at DKSH, added: “DKSH Consumer Goods is delighted to be the pan-Asian market expansion services partner for Hormel Foods, to help their brands, market presence and market share to grow in Thailand, Taiwan, Malaysia, Brunei, Cambodia and Myanmar. Some well-known Hormel Foods brands are CHI-CHI's, Dinty Moore, Farmer John, Herdez, Jennie-O Turkey Store, Lloyd's Barbeque, the SPAM family of products and Stagg chili, as well as the world-famous Skippy peanut butter.”
This new partnership will further strengthen DKSH’s market position in the region while contributing incrementally to the Group’s overall earnings and profitability over time.
