Dilmah tea to be distributed by Heinz India
Heinz India has announced that it will partner with MJF Teas Ltd of Sri Lanka for the sales and distribution of premium tea under the brand name `Dilmah' in India.
01/12/05 In phase I, Heinz will leverage its nationwide distribution network to market `Dilmah' tea across 15 major cities of India. It will gradually expand into tier II cities. The company will distribute and promote a wide variety of flavoured and speciality Dilmah teas, including the Dilmah Raga range, which has been specifically developed for the Indian palate. | Read more Finance news. |
In addition to the traditional tea-bag format, the Dilmah Raga range will also come in several varieties of loose-leaf tea, which is the preferred form among Indian consumers. This new venture between Heinz and MJF Teas will market and distribute premium fine teas such as Pure Ceylon Tea, English Breakfast Tea, Earl Grey, Dilmah Gourmet and other flavours. Commenting on the tie-up between Heinz and Dilmah in India, K. Dasaratharaman - Sales Director, Heinz India, said, "Heinz India is excited to be associated with Dilmah, as this is a win-win strategic partnership.”
