Diet Pepsi Debuts in New Skinny Can

Slim, attractive new can is the perfect complement to today's most stylish looks, the company is excited to throw its coming-out party during the biggest celebration of innovative design in the world.

2/8/2011 --- In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York's Fall 2011 Mercedes-Benz Fashion Week, Feb. 10-17. The new Diet Pepsi Skinny Can, available to consumers nationwide in March, will launch with a series of fashion events and celebrations, including an art installation by fashion commentator, Simon Doonan, and collaborations with acclaimed designers, Charlotte Ronson and Betsey Johnson.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week," said Jill Beraud, Chief Marketing Officer, PepsiCo.  "Our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world."

As part of the festivities, fashion commentator, Simon Doonan, famous for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located at 362 West Broadway in New York's fashionable Soho neighborhood on Feb. 11.  Featuring Diet Pepsi's slim, attractive new cans and incorporating Jonathan Adler designs, the window installation is a unique fusion of fashion and art. Following the New York Collections, the window display will be viewable to the public for the month of February.

"I'm thrilled to be working with Diet Pepsi in creating a truly one-of a kind window installation one of my boldest creations yet that fashion insiders, tastemakers and the public at large can all enjoy," said Simon Doonan.  "Along with the element of surprise, one of the best things about fashion week is the chic-sexy confidence exuded by attendees and models alike, and I've incorporated both into the display."

'Get the Skinny' at Mercedes-Benz Fashion Week with Diet Pepsi

Diet Pepsi will also be front and center at Lincoln Center, teaming up with Charlotte Ronson, Betsey Johnson, Maybelline and offering onsite refreshment.  Stylesetters attending Mercedes-Benz Fashion Week can stop by the Diet Pepsi booth to 'Get the Skinny' on the latest trends and collections, including:

* To celebrate Diet Pepsi's official sponsorship of Johnson's show, Betsey will give a sneak peek to an exclusive item and giveaway at the booth at 10:00 AM, Saturday Feb. 12
* Charlotte Ronson has designed an exclusive T-shirt inspired by Diet Pepsi that will be given to attendees at her show and after party (to be held in the Diet Pepsi Style Studio in Soho).  The shirt will be on display at the booth starting, Sunday Feb. 13
* In partnership with Maybelline, fashionistas at the Vivienne Tam and Max Azria shows will receive SuperStay 24 Lip Color, guaranteed to never leave an unfashionable lip mark on your Diet Pepsi
* A special recreation of Simon Doonan's Diet Pepsi Style Studio installation will be front and center as guests enter and exit the runway venues at Lincoln Center
* A live streaming Twitter board giving the up-to-the minute skinny on what's going on at the tents
* Exclusive giveaways and sampling opportunities for passersby to indulge in and refresh with.