26 Mar 2015 --- Like a well traveled ship, Diamond Knot Craft Brewing has been a company on a steadied course for more than 20 years. So it’s only fitting that the company continue to celebrate its 20th anniversary with its newest release of its flagship IPA in 12 ounce cans the first week of April.
“We are ready for our next chapter,” said Bob Maphet, Diamond Knot’s president and CEO. “We are proud of our IPA that has stood the test of time; 20 years in the making. It deserves to be our first style in cans on the shelves.”
Distributors steadily encouraged DK to begin can packaging over the past two years. With the expansion of the company’s iconic Brewery & Alehouse and the opening of the Brewpub @ MLT finally finished, it was time for the company to embark on its next project: 6-pack cans. Distribution will be throughout the Great Artisan Beverage network that spans all of Washington state, northern Oregon and western Idaho.
“It’s been a long two years in waiting, but it’s been a valuable two years,” said Sherry Jennings, DK’s director of sales and marketing. “We’ve been able to watch the can explosion, not literally, to see exactly where we want to be positioned. Our IPA is going to do well in cans, and just in time for the summer.
“We’re all in the ‘Wow!’ stage of the project, especially after the pilot cans arrived at the brewery. The beautiful artwork is the perfect complement to the great brew inside.”
Sibyl Design designed the can more than two years ago, while the team recently added the whimsical story included on the can’s side:
“Loch Ness has its serpent, while the Salish Sea is home to the most giant of octopus. Sailors say a tentacled behemoth sensed prey, but was foiled by all those cans of salmon when it ripped open the Diamond Knot in 1947. In honor of the tenacity of the Diamond Knot crew, we’ve canned our IPA, a monster at the time it was first kegged in 1994. Hop forward, with aromas of grapefruit and cedar; enjoy the bitterness imparted by Galena and Columbus hops.”
Diamond Knot India Pale Ale finishes at 6.2% ABV and 40 IBUs, which makes it drinkable with all foods.
