Diageo Introduces Limited-Edition SMIRNOFF Red, White & Berry Vodka

We are one nation, and this summer the SMIRNOFF™ brand is releasing SMIRNOFF™ Red, White & Berry, the newest offering to celebrate freedom and bring everyone together under one party.

Delivering a blast of summer fun, this limited edition vodka specialty is a ridiculously delicious mix of cherry, citrus and blue raspberry flavors, and is perfectly enjoyed as a shot or mixed in your favorite summer cocktails—or even adult frozen treats! SMIRNOFF™ Red, White & Berry is decorated in the season’s best colors and captures the All-American spirit. It’s the ultimate party accessory for responsible drinking during patriotic summer occasions and is something we can all agree on this election season.

“From Memorial Day to Independence Day and beyond, there are so many opportunities during the summer months to celebrate American pride and inclusivity,” said Jay Sethi, Vice President of Marketing, SMIRNOFF™. “With the release of SMIRNOFF™ Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited.”

Now available on shelves nationwide, SMIRNOFF™ Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains 30 percent alcohol by volume (ABV). SMIRNOFF™ Red, White & Berry is perfect served as a chilled shot, mixed into your favorite summer cocktail or creatively fused into any adult frozen treat recipe.

For more than 150 years, the SMIRNOFF™ brand has delivered quality vodka to the masses. Beginning in 1941, SMIRNOFF™ vodka revolutionized American cocktail culture with the creation of the Moscow Mule and continues to bring excitement to the U.S. vodka category with the release of SMIRNOFF™ Red, White & Berry.

No matter what flag you were born under or how you show your American pride, when enjoying SMIRNOFF™ Red, White & Berry this summer, please remember to always drink responsibly.