Denomega Makes Progress in the Asian Juice Market
Both flavors of Malee Healti plus have a nearly equal ratio of EPA:DHA Omega-3. These healthy juices are already available in major supermarkets, modern trade and retail stores.
24/06/09 Denomega Nutritional Oils, the leading pioneer of taste and odor free Omega-3 solutions for the food and supplement markets has announced that Malee, Thailand has launched two great tasting juices containing Omega-Classic Powder.
The juices are 100% natural with no sugar added. They are marketed under the Malee Brand, Healti Plus series. The two flavors are: Triple orange juice and Blackcurrant with strawberry and white grape juice. Both flavors of Malee Healti plus have a nearly equal ratio of EPA:DHA Omega-3. These healthy juices are already available in major supermarkets, modern trade and retail stores.
“It’s great to see that the best companies in the market now recognize that foods with EPA and DHA Omega-3 provide many health benefits. More than 7000 clinical studies support the benefits of the EPA and DHA Omega-3”, says Denomega’s Commercial Director in Asia, Shirley Yong.
Denomega focuses exclusively on premium Omega-3 with excellent sensory qualities. This provides the significant advantage of specialized expertise in Omega-3. The Omega-Classic premium quality powder can be used in many applications in addition to beverages. It’s also ideal for use in nutritional bars, instant beverages and sports drinks.
Malee and Denomega have partnered to develop premium value fruit juice for the Thai market. “Malee has just introduced the premium fruit juice range called Malee Healti plus that contain additional benefits because we know that consumers are looking for fresh, delicious healthy fruit juice that offers more added value. Consumers are health conscious and need variety, that’s why we provide them both Orange juice and Blackcurrant juice mixed Omega-3. Because Omega-3 is so great for health, we still continue to develop new value added fruit juice under the Healti plus range to serve our loyalty consumers in the future”, says Head of Innovation Center in Malee, Ms. Worapojjanee Waedwongthong.
