Denomega Expands Omega-360 Partnership with Bakers

As an answer to the latest trends in EPA and DHA Omega-3 fortification, Denomega continues to expand the taste free offering with Omega-360 Pure Mix, a unique solution for the bakery industry.

31 Aug 2009 --- Omega 3 supplier Denomega Nutritional Oils has announced that Bakers (Orkla) has launched the second bread in their “Naturally Healthy” bread series containing Omega-360 Pure Mix in Norway. The bread is targeted school children as part of their lunch meal. The first Omega-360 Pure Mix fortified bread targets the adult population promoting hearth health and is on the consumers’ top ten list.

Bakers is the leading developer, producer and marketer of fresh bread and bakery products in Norway. As well as mainstream breads, Bakers also targets special need segments, and has developed bread for the allergic population. Bakers is the largest bakery corporate group in Norway and is owned by Orkla, one of the largest listed companies in Norway. Bakers has 13 local bakeries which together provide the largest parts of Norway with bread and baked products.

As an answer to the latest trends in EPA and DHA Omega-3 fortification, Denomega continues to expand the taste free offering with Omega-360 Pure Mix, a unique solution for the bakery industry. “It is great news that the biggest players in the bakery markets now recognize that fortification with EPA and DHA Omega-3 from marine sources provides consumers key health benefits. More than 7000 clinical studies support the benefits of EPA and DHA Omega-3. This includes mounting research that indicates Omega-3 can have positive effect on mental development and facilitate learning at school says Denomega’s Sales and Marketing Director, Jan Haakonsen.

“These are great tasting breads that meet the youngest part of the population’s demand for healthier foods. We truly believe in and recognize the value of adding fresh EPA and DHA Omega-360 to support better health” , says Sales Director in Bakers Trude Solvang and continues, “You can even toast the bread without any sense of it containing significant amount of healthy Omega-3s!”.

Denomega is a niche company focusing exclusively on premium fresh Omega-3s. It provides the significant Denomega advantage along with our specialized expertise in Omega-3 fortification. The Omega-360 Pure Mix is promoted as a solution for many applications other than bakery and cereal products as well.