05 Aug 2021 --- Demetria, a start-up for coffee supply chains, has entered into a commercial agreement with Nespresso enabling the Nestlé-owned coffee brand to provide high-quality coffee plants to its farmers. Speaking to FoodIngredientsFirst, Felipe Ayerbe, CEO and co-founder of Demetria, says that while coffee is still considered a tradable commodity, the experience that consumers get is anything but.