Demand for Natural Products Drives Surge for DSM Food Specialties

DSM Food Specialties responded to this trend with Maxavor Chicken YE, a totally natural chicken flavour produced without added L-Cysteine or reducing sugars and free from GMO, MSG, allergens and E-numbers.

10 Nov 2010 --- DSM Food Specialties is upscaling production of its Maxavor Chicken YE flavour ingredients to meet a surge in demand for natural and clean label flavours and ingredients. Just one year after launching the 100% natural flavours, DSM Food Specialties reports that the taste for chicken is booming in world cuisine, driven by consumer desire for natural, healthy ingredients. The popularity of Maxavor Chicken YE is due to its compliance to the strictest labelling requirements, guaranteeing its suitability for all markets around the world.

Research confirms that consumers are paying close attention to food labels, and are looking for natural ingredients and clean labelling, a position reinforced by changes to European legislation. DSM Food Specialties responded to this trend with Maxavor Chicken YE, a totally natural chicken flavour produced without added L-Cysteine or reducing sugars and free from GMO, MSG, allergens and E-numbers. Part of the company’s building block approach to producing individual taste profiles, Maxavor Chicken YE delivers an authentic chicken taste direction in roast or boiled variations, at a comparable cost in use to the established regular Maxavor products. A versatile flavour ingredient, allowing seasoning and flavour houses to create authentic, innovative flavour compositions.

Maxavor Chicken YE is being produced in DSM Food Specialties’ state-of-the-art production facility in Shanghai, using its patented dynamic semi-continuous technology (DYSC). This has been proven to deliver high quality, consistent products with no batch variation. Precise process control in the facility reduces the need to add other ingredients such as amino acids, resulting in a natural end product.

Commenting on the success of Maxavor Chicken YE, Coen van Oorschot, Business Industry Manager Process Flavours, DSM Food Specialties, said: “Our partners in the flavour and seasoning industries around the world are seeing consumers drive the desire for natural flavours – and this is where our flavour ingredients really deliver. Customers know they can use our flavour building blocks without worry, because it will enable them not only to comply with upcoming new EC regulations but also with world-wide legislation. Our market-leading technology means we can reliably supply in quality and quantity, to the specific profiles our customers request.”

DSM Food Specialties’ flavour ingredients are used in culinary and savoury products such as noodles, soups, sauces, dressings and seasoning mixes. Working in partnership with customers, the company supplies the specific building blocks to create authentic, innovative flavours.