DDW Launches Purple Coloring From Novel Vegetable Source

11 Jul 2016 --- DDW, “The Color House,” has introduced a new food color derived from a purple corn hybrid cultivated in the U.S. The non-GM, kosher coloring delivers a vibrant red to purple hue, depending on pH, with a clean, neutral taste. Food and beverage companies may simply list “purple corn juice color” or “colored with vegetable juice” on ingredient statements. DDW’s customers will benefit from the innovative color’s safe, sustainable, traceable and transparent supply chain.

DDW will employ water extraction of the purple corn color at its manufacturing facility in Port Washington, Wisconsin. Samples are available. Applications for the anthocyanin coloring include juice drinks, energy/sports drinks, some enhanced waters, fruit preparations, yogurt, salad dressing, snacks, cereals, and confectionery products.

“Our customers prefer documented control from seed to sale, and we’re excited to provide a new solution using a domestic crop that’s a sustainable, scalable source of color,” said Elaine Gravatte, president and chief operating officer, DDW Inc. 

A prototype of DDW’s purple corn color received the NEXTY award for “Best New Ingredient” at the 2016 Natural Products Expo West event in March. DDW will feature the innovation at the 2016 IFT Food Expo in Chicago, Booth 1809. At a future date, the company will expand availability to regions outside of North America.