11 Jul 2016 --- DDW, “The Color House,” has introduced a new food color derived from a purple corn hybrid cultivated in the U.S. The non-GM, kosher coloring delivers a vibrant red to purple hue, depending on pH, with a clean, neutral taste. Food and beverage companies may simply list “purple corn juice color” or “colored with vegetable juice” on ingredient statements. DDW’s customers will benefit from the innovative color’s safe, sustainable, traceable and transparent supply chain.