Dawn Foods to Rebrand Entire European Product Range
21 Jan 2015 --- Dawn Foods, the leading American sweet bakery products and ingredients company will be re-branding its complete product range across Europe from January 2015 onwards with a striking, cohesive Dawn ‘family’ brand identity.
The extensive re-branding programme will mean that all product variants including the Sucrea, Fruibel and Caullet brands will now come under the Dawn Foods ‘Creating Happiness’ identity. This re-branding and packaging initiative will also be a platform for new products to be launched into the market later in 2015.
Packaging across all products will feature a quality new look with bold photography and clear graphics against a warm orange colour scheme representing early morning sunrise – start of the day for bakers - and synonymous with Dawn Foods.
The new packaging design will also enable Dawn Foods to make clearer declarations on pack such as all natural ingredients, or fruit content for example in its products.
A major player in the sweet bakery sector, this year will see Dawn expanding further in all channels: craft bakery, foodservice and industrial (plant) bakery. The company will be launching new Authentic American Sweet Bakery products under these headings to provide product solutions across all types of bakery, foodservice or manufacturing operation:
• Ready to Create (Ingredients eg. mixes, bases and concentrates)
• Ready to Bake (partially finished products eg Scoop & Bake and Cookie Pucks)
• Ready to Serve (fully finished frozen products)
Jacqui Passmore Dawn Foods Marketing Manager UK and Ireland said: “Dawn Foods has been bringing a taste of America to bakeries since 1920 and today we are a significant player in the bakery market and we continue to expand. The rebranding of all Dawn products under a unified identity marks the next stage in our business growth strategy. Bakers and caterers will now be able to immediately recognise Dawn as a mark of quality that will deliver consistency across all applications.”
