DANONE and Coca-Cola amend existing agreements
Reach agreement on the distribution of DANONE retail bottled water products in the United States.
25/04/05 Groupe DANONE has announced that it and The Coca-Cola Company have agreed to amend their existing agreements regarding the distribution of retail bottled water products in North America.
The existing Distribution Agreement between Groupe DANONE and The Coca-Cola Company providing for the distribution of Evian products – the world leading mineral water brand in terms of sales revenues - in North America will be amended to, among other things, increase by approximately 20% the amount to be spent on advertising and promoting Evan products over the next five years.
The Coca-Cola Company will also buy for an undisclosed cash amount all of Groupe DANONE’s interest in CCDA, becoming the sole owner of CCDA’s business. CCDA was established in 2002 to produce and sell DANONE’s United States domestic retail bottled water products, including Dannon and Sparkletts branded products, which will continue to be sold by CCDA.
