Danisco Seed Establishes New Sales Organisation in France
Agrosem will take care of the sales and marketing activities in France supported by Danisco Seed, whereas Danisco Seed will remain the breeder and owner of the varieties.
03/01/07 Danisco Seed has said that as an important element in its strategy it has now signed a co-operation agreement with the well-established French company Agrosem.
In the future Agrosem will exclusively distribute Danisco Seed varieties under the new brand name Ringot-Maribo.
The goal is to combine the strengths of Agrosem and Danisco Seed into an efficient and profes-sional sugar beet seed supplier in France.
Agrosem has extensive market knowledge, a very professional and well experienced staff and a well-functioning service and logistic department.
Agrosem will take care of the sales and marketing activities in France supported by Danisco Seed, whereas Danisco Seed will remain the breeder and owner of the varieties.
We have great expectations to this co-operation and the goal is that the French market will develop into one of the most important markets for Danisco Seed in the future.
France is the biggest market in Europe with a seed demand of app. 450,000 units.
As a consequence of this new co-operation, Danisco Semences SARL has been closed down by the end of 2006.
