Dakota Beef Slam Dunks Deal with Houston Rockets

02/03/07 Organic beef hits the NBA as Dakota Beef announces the first ever branded beef program at Toyota Center, home of the Houston Rockets. The Houston Rockets partnered with Dakota Beef 100% Organic, the nation's leading certified organic beef company, to supply a selection of their certified organic hot dogs, hamburgers and high-end steaks to their Lexus Lounge, Red & White Wine Bistro, Silestone Rockets East and West Clubs and all luxury suites at Toyota Center.

This marks the first time in the history of Toyota Center that certified, 100% organic beef products will be available to an increasingly health and label conscious consumer. "We are absolutely delighted the Houston Rockets chose Dakota Beef 100% Organic to provide our high-quality products to Rockets fans," said Scott Lively, CEO of Dakota Beef. "Not only are the fans in for a treat, I'd like to commend Toyota Center for choosing a socially responsible, sustainable beef company like Dakota Beef. We expect this will enhance our existing organic beef sales at H-E-B stores throughout southern Texas and will help us grow dramatically throughout the region, which is clearly one of our largest markets."

Toyota Center has already begun selling Dakota Beef products at all Houston Rockets home games. "We always pride ourselves on serving the finest quality products to Rockets fans and Toyota Center event attendees. Dakota Beef products certainly meet that criteria and we look forward to working with Dakota Beef to enhance their sales and visibility throughout the Houston market and surrounding community," said Greg Elliott, Houston Rockets Vice President of Corporate Development and Broadcasting.