Dairy Fresh Farms prepares to launch new healthy decadent ice cream in North America

20/01/06 Dairy Fresh Farms Inc. has announced that it plans to launch its highly awaited "healthy" decadent ice cream for the Summer of 2006, and compete in the $22 billion USD North American ice cream market.

According to the company, the preliminary taste tests were completed in early December, and it will begin targeted taste tests in three major markets: Vancouver, Calgary and Montreal, over the next four months. Dairy Fresh Farms plans to have the ice cream on the shelves of retailers by this Summer.

Dairy Fresh Technologies Ltd., and its brand Dairy Fresh Farms(TM), is a Canadian-based corporation established to develop a unique, patented dairy process for the North American consumer. This process starts by taking regular whole milk and then skimming off the saturated fat. It then adds 1% naturally sourced monounsaturated fat from GM0 Free canola oil, along with four other all natural ingredients, to produce a milk beverage that is nutritionally equivalent to 2% regular milk that has both a desirable taste and texture while offering additional health benefits. Canola oil was chosen as the fat substitute because it contains a very low level of saturated fatty acids while adding a relatively high level of monounsaturated and Omega-3 fatty acids as well as vitamin E and K, all without compromising the taste. Additionally, canola oil also complements the 'mouth feel' of a much higher fat level milk product without adding cholesterol to the drinker's diet. Dairy Fresh milk has been available for purchase since January 2005 in approximately 205 Safeway stores located throughout Western Canada, and management hopes to make this product available in virtually every major retailer throughout Canada by the Summer of 2006. The company went public in February, 2005 as a result of a reverse merger.

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