Cruzan Rum Launches Two New Tropical Flavors

11 Apr 2013 --- Cruzan Rum announces the launch of two new trend-forward flavors to join its expansive portfolio of flavored rums. Cruzan Key Lime Rum and Cruzan Passion Fruit Rum, now available nationally, are made with Cruzan Rum, with the addition of natural flavors and cane sugar to create an exceptionally smooth, refreshing and authentic-tasting spirit.

Handcrafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, all Cruzan rums are made  from tropical rainwater, high-quality molasses and distilled to be the cleanest-tasting rum on the market. Cruzan Key Lime Rum adds the sweet and tangy taste of key lime to its blend of fine rum, while Cruzan Passion Fruit Rum features the fresh flavor of passion fruit with peachy undertones and tropical hints of caramelized sugar.

“Cruzan is recognized for its portfolio of high-quality rums and refreshing flavors, and we’re always looking to expand with new and unique flavors that appeal to rum lovers,” said Gary Ross, Senior Director of Rum & Cordials at Beam Inc. “Cruzan Key Lime Rum and Cruzan Passion Fruit Rum fill a void in the world of flavored rums by providing new, innovative, mixing options for cocktails, just in time for the warmer weather.”

Perfect for cocktails, these new flavors are best enjoyed while embracing the Cruzan Rum “Don’t Hurry” island mentality of taking the time to sit back, relax and savor every sip. Incredibly versatile, the new flavors mix well in easy summer drinks: Cruzan  Key Lime Rum pairs nicely with cola while Cruzan  Passion Fruit Rum is excellent mixed with pineapple juice.