Crown to Launch New Technologies that Enhance Convenience and Shelf Appeal

A new decorative technique from Crown Speciality Packaging Europe that allows holographic images to be stamped directly on metal tins. In addition to helping products stand out on the shelf, the technology can help minimize the risk of counterfeiting.

4/7/2011 --- Convenience continues to be a key factor in consumer purchasing decisions, making packaging that is easy to open and facilitates preparation and consumption essential to brand success. To help food processors meet these demands, Crown Closures Europe, a business unit of Crown Holdings, Inc., is launching a revolutionary new closure technology at Interpack 2011, May 12- 18 in Düsseldorf , Germany (Hall 14, Booth C06). The closure’s unique design significantly reduces the torque required to remove the closure, enhancing convenience for consumers of all ages.

Interpack attendees can also gain insight into other innovations that help improve convenience and shelf differentiation from Crown representatives. Key technologies include:

* A new decorative technique from Crown Speciality Packaging Europe that allows holographic images to be stamped directly on metal tins. In addition to helping products stand out on the shelf, the technology can help minimize the risk of counterfeiting.

* Crown Food Europe’s full range of rigid and flexible easy-open ends, neither of which require a can opener, offer a practical, efficient option to enhance convenience. The award-winning Easylift easy-open ends family features significantly improved finger access under the tab, making it even easier for all consumers to open canned food products like vegetables, soup and even pet food, while the PeelSeam opening system is a great option for single-serve portions and fully compatible with Crown’s full range of cans.

* The world’s first full aperture end for carbonated beverages developed by Crown Bevcan Europe & Middle East. The 360 full aperture end was launched at the last FIFA World Cup tournament with SABMiller. By removing the entire lid, the can itself turns into a drinking cup, eliminating the need for glassware and draught installations while also strengthening branding for beverage manufacturers at large events.

* A full range of novelty finishes and decorating techniques that boost the tactile and visual properties of metal packaging, helping brands stand out on the retail shelf.

In addition to building loyalty with consumers, these innovative technologies can help brand owners respond to demands for environmentally friendly packaging. Metal is 100% recyclable and infinitely recyclable, meaning it can be used again and again and again with no degradation in quality.