Cross Atlantic Commodities Ships First Order of Durigon Gelato Ice Cream in Conjunction With Exclusive Distribution Agreement
The two containers of private label product, with a retail value of approximately $250,000, will shortly be on the shelves of more than 800 U.S. stores of one of the largest food chains in the world.
06/06/07 Cross Atlantic Commodities, Inc., an emerging, multi-national importer and distributor of quality food items and specialty consumer products, announced it has shipped its first order of Italian ice cream "gelato" in conjunction with its five-year exclusive distribution agreement with Durigon Gelato Gmbh. The two containers of private label product, with a retail value of approximately $250,000, will shortly be on the shelves of more than 800 U.S. stores of one of the largest food chains in the world.
Cross Atlantic entered the multi-billion dollar ice cream market in December 2006 when it signed an exclusive, five-year distribution agreement with German-based Durigon Gelato Gmbh.
"The Durigon products are unique in nature and to our knowledge no other major ice cream manufacturer in North America produces similar items," said Michael Enemaerke, CEO of Cross Atlantic Commodities. "One of the items, a 'Spaghetti Ice Cream,' is particularly distinctive with vanilla ice cream shaped like noodles, strawberry for sauce and white chocolate chunks for the Parmesan cheese."
Enemaerke said all Durigon products are attractively packaged and very competitively priced.
"Aside from the uniqueness of the products they are presented in highly attractive and functional packaging," Enemaerke added. "They are also being offered at price points one would expect from generic products without the shelf appeal of the Durigon line so we anticipate the combination will produce the desired sell through."
According to Cross Atlantic Commodities Vice President of Operations, Jorge Bravo, during initial presentations the Durigon Line was well accepted by a number of major retailers and distributors who appreciate the quality and uniqueness of the product, the eye-catching packaging and the extremely attractive price points.
"Durigon ice cream fits our philosophy of providing unique products that have not previously been offered in North America which can bring added value to supermarket chains and other major retailers," said Bravo. "We are on a never ending quest to source out such products and bring them to market as expeditiously as possible."
