Crisp Sensation Crumb Coating Adopted on Crispy Oven Snacks

19 Aug 2014 --- Following years of research and development, Crisp Sensation Holding S.A., owner of a worldwide patented food coating system, is delighted to announce that its licensee Royaan has launched the first products made with its breakthrough crumb coating. The Dutch manufacturer of snack products has introduced a comprehensive range of oven snacks under the brand name Kwekkeboom.

All products in the range, from the meat croquettes to the cheese dippers, use the patented Crisp Sensation technology and are characterized by outstanding crispiness that matches deep-fry coatings and is unparalleled by other oven baked snacks. Initially, the products will open up new possibilities for the food service industry before being made available to consumers via retail stores.

Kwekkeboom is a leading brand of premium crumb coated snacks in the Netherlands. The range comprises beef croquettes, typically Dutch “bitterballen”, cheese dippers and chicken nuggets – the latter in pure chicken or with added Italian, Saté or Curry fillings. Thanks to the innovative Crisp Sensation technology, the products score with a superior crumb and a core that remains juicy and tender. The special coating process also makes sure that there is no breaking or leaking of the contents during cooking. First to recognize these advantages was the airline Corendon, which has been serving Kwekkeboom meat croquets during flights for almost two months. Until now it has been impossible for cabin crew to prepare snacks with a crunchy crust comparable to fried products thousands of feet up in the air. Now, the Crisp Sensation technology has made it possible for passengers to enjoy high quality, warm and tasty in-flight snacks.

Besides superior crispiness, the Crisp Sensation technology brings further advantages: once reheated, the products remain crispy and juicy for up to three hours in regular holding units. These benefits open obvious doors for caterers, airlines, gastronomy, petrol stations and cinemas: With their easy preparation and ability to be kept warm for hours without loss of quality, periods of high and low demand can be handled equally easily. Moreover, Crisp Sensation snacks have significantly less fat. This important health benefit is due to the lower fat uptake of the patented crust and to the oven preparation, which means that Crisp Sensation snacks do not need to be fried twice. With its worldwide patented technology, Crisp Sensation allows manufacturers to produce a wide variety of products for preparation in a diverse range of ways: From microwave and conventional oven cooking to air frying and conventional frying.

As with Royaan, Crisp Sensation Holding S.A. offers its technology to all of its licensees as part of a long-term partnership that includes expert support in product development and implementation. The Crisp Sensation co-branding logo is an on-pack endorsement that gives consumers a guarantee that they are about to enjoy a premium quality snack with a crispy bite and a succulent core – which contains a lot less fat than they might expect. Whether it’s food service or retail products, Crisp Sensation technology offers manufacturers an easy way to target new markets with products of convincing quality, easy preparation and excellent margins. According to Gerrit Dreise, Commercial Director EMEA/Asia for Crisp Sensation Holding S.A., several licensees are currently working on exciting new product introductions worldwide.